豚角王 德國豬腳專賣店

這是以德國豬腳做主題的時尚肉品專賣「豚角王」的品牌優化 療癒休閒美食、方便食用肉品強打年輕市場，打造獨創的創意德國豬腳體驗 期望能顛覆以往大口吃肉粗曠意象，並「以肉相伴，以美食交友」的態度 詮釋療癒肉品帶來美好生活體驗 歐風質感LOGO，呼應品牌理念「富有質感生活的氛圍」 字體加上豬尾巴意象為特色，讓活潑與典雅並存 整體用色上使用明亮的淡色與古銅金構成的雙色調 以圓拱形的具象圖形傳遞生活質感物件
 

Brand Optimization for “Ton-Kaku King” A fashionable meat specialty brand themed around German pork knuckle. We focus on therapeutic and relaxing gourmet experiences and convenient-to-enjoy meat products designed to appeal to a young market. The brand creates a one-of-a-kind creative German pork knuckle experience, aiming to overturn the traditional rough-and-hearty image of meat feasts. With the spirit of “sharing meat, making friends through food”, we reinterpret pork knuckle as a comforting delicacy that brings joy to life. The European-inspired logo reflects the brand philosophy of “a tasteful lifestyle atmosphere.” Its typography incorporates a pigtail motif, striking a balance between liveliness and elegance. The color palette blends bright pastel tones with antique bronze gold, creating a sophisticated dual-tone effect. A rounded arch-shaped graphic element is used to symbolize refined lifestyle objects, reinforcing the sense of quality living.