山妍涼語

When designing Shanyan Liangyu, I never intended to create a flashy or attention-seeking beverage brand. In today’s market, many drinks rely on strong flavors and bright colors. But floral tea is different by nature. Compared to other beverage categories, floral tea already carries its own uniqueness—it doesn’t need loud visuals or heavy styling to prove its presence. I believe floral tea should feel light, clean, and full of air. That’s why the overall visual direction leans toward a Japanese aesthetic, emphasizing calmness, restraint, and simplicity. The Japanese White-eye was chosen as the key visual because it is small and quiet. It is often seen around flowers and tea gardens, yet it never steals attention from them. In many ways, it reflects the role of this brand—to accompany the flowers, not to overpower them. The focus of the design is not decoration, but restraint. Less design, more feeling. Let the fragrance of the flowers and the warmth of the tea be the true protagonists.