余仁生花燕窩包裝

余仁生創立於1879年，是源自新加坡的百年養生指標品牌。 一百多年的時間裡，品牌始終秉持「以仁為本，以養為道」的精神， 將東方中醫養生文化與滋養理念傳承至今， 在歲月沉澱中建立起跨越世代的信任與價值。 本次燕窩包裝設計純手繪插畫的方式，描繪燕子與梅花的意象。 燕子象徵歸來與延續，梅花則代表歷經歲月仍然綻放的生命力， 兩者交織，寓意余仁生百年品牌在時代更迭之中依然堅守初心。

 Eu Yan Sang, founded in 1879, is a century-old wellness brand originating from Singapore and widely regarded as a benchmark in traditional health nourishment. For more than a hundred years, the brand has upheld its philosophy of “Benevolence as the foundation, nourishment as the way.” Rooted in the wisdom of traditional Chinese medicine, Eu Yan Sang continues to pass down the culture and philosophy of holistic nourishment, building trust and value that transcend generations. This bird’s nest packaging design is illustrated entirely by hand, depicting the symbolic imagery of swallows and plum blossoms. The swallow represents return, continuity, and renewal, while the plum blossom signifies resilience and enduring vitality through the passage of time. Interwoven together, these elements reflect how Eu Yan Sang’s century-old heritage continues to uphold its founding spirit, remaining steadfast through the changing tides of time.