TAKUMA 琢沫車體養護所

宏侑設計陪伴 TAKUMA 從概念出發，將品牌命名、核心定位、視覺識別，到空間規劃、招牌設計與室內外施工，逐步建立一套完整且一致的品牌形象 創意理念： TAKUMA 琢沫車體養護所以職人精神重新定義台灣洗車文化，品牌名稱源自日文「琢磨（たくま）」， 象徵反覆雕琢與持續精進；Logo 則融合洗車工字型意象與俐落幾何語彙，傳達品牌對細節、工藝與專業的不斷追求，讓洗車不只是車輛保養，更成為日常品味與生活態度的展現。
 

HONE YOU DESIGN accompanied TAKUMA from its earliest concept, shaping the brand through naming, core positioning, visual identity, spatial planning, signage design, and both interior and exterior execution. Step by step, we established a complete and cohesive brand experience across every touchpoint.

Creative Concept

TAKUMA Car Care redefines Taiwan’s car wash culture through the spirit of craftsmanship. The name “TAKUMA” is derived from the Japanese word Takuma (琢磨 / たくま), meaning to refine, polish, and continuously improve through dedicated practice.

The logo combines structural elements inspired by car-washing equipment with a clean geometric visual language, reflecting the brand’s constant pursuit of detail, craftsmanship, and professionalism.

For TAKUMA, car care goes beyond vehicle maintenance—it is an expression of everyday refinement, personal taste, and a considered way of life.